A crowded market where every competitor ran the same ads. We won on speed of follow-up and specificity of offer.
-69%
Cost per admission enquiry
₹680 → ₹214
412
Enquiries (cycle)
44%
Enquiry-to-demo rate
7 touches
Follow-up automation
The problem
Every institute in the city was advertising the same batches with the same creative and the same generic 'best results' claim. Enquiries were expensive and most went cold because follow-up depended on a counsellor remembering to call.
What we changed
Built separate landing pages per exam stream so the message matched the specific search rather than the institute broadly.
Led creative with faculty credentials and past student outcomes instead of generic claims.
Automated a seven-touch WhatsApp sequence covering demo class reminders and fee deadlines.
Retargeted video viewers who watched past 50% but never enquired.
The outcome
The institute filled its batches earlier in the cycle than in previous years, at roughly a third of its previous cost per enquiry.
Please note. This case study is a representative engagement published during site development. The client name and exact figures are being confirmed for publication with written permission.
In most engagements the constraint is not where the client assumed it was. We'll review your funnel end to end and tell you which link is weakest.
Cost per site visit
₹4,200
₹1,590
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